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EFY started off as a
one-room setup in 1969 at New Delhi. A father and a son organisation,
where the father, S. P. Chopra (the current chairman), had an
extensive experience in journalism and the son, Ramesh Chopra
(the current managing director), had just passed out of India's
premier technology institute - IIT Madras. |
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EFY was coined after its first product — Electronics
For You magazine, which came out with its first issue when the
Indian electronics industry was at a nascent stage. Even television
manufacture started later. Within a few years the magazine became
very popular as the industry grew. Now, with a readership exceeding
half-a-million readers, EFY is India's largest selling technical
magazine. It also features an optional compact disc loaded with
useful software that many of its readers have loved.
(Frequency: Monthly; Language:
English)
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LINUX For You is the latest publication
from the EFY Group. With it's first issue in Jan '03, this magazine caters
to newbies, power-users, administrators, developers and those belonging to
the IT industry. It's main goal is to enhance the return on investment
(RoI) for organisations by deploying Linux (or open-source) solutions.
Accompanied by a FREE CD, which carries source code, white-papers,
software tools, Linux distributions, and even games -- the magazine aims
to provide complete solution for deployment of Linux. Website: www.linuxforu.comwww.lfymag.com( Frequency: Monthly;
Language: English)
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Electronics Bazaar: India’s First B2B
Sourcing Guide For Electronics Industry Highlights: • From The EFY
Group—Publishers of 'Electronics For You' magazine • To be launched at
Componex'07 with an initial print-run of 20,000 copies • SMS-based
instant response facility for first 50 advertisers • Full Page ad
(National) for Rs. 37,000 only • Full Page Page ad (Regional) for
14,800 only • Inaugural discount offer for first fifty advertisers
Website: www.eleb2b.com( Frequency: Monthly;
Language: English)
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Facts For You: Launched in 1980, this magazine
is the only non-technical product of the EFY Group. It aims to influence
decisions on the lines of, "Where should we put our money next?"
The magazine updates India's top decision-makers through its regular
assortment of market surveys and other important industrial information.
(Frequency: Monthly; Language: English)
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BenefIT:
Target Audience Primary: The small and medium
businesses of the Indian sub-continent (Rs 10 million to Rs 1000 million).
Secondary: Enterprise (Rs 1000 million plus), SOHO (below Rs 10
million) The editorial positioning •To enable the readers
derive the maximum out of their existing IT set-up •To present to the
readers how their business needs can be fulfilled by the current set of IT
solutions •To prepare the decision makers for strategic benefits that
future technology will provide Website: www.benefitmag.com |
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Directories & Databases: Catering to two
key industries - electronics and IT, EFY comes out with annual directories
covering both the sectors. EFY Annual Guide focuses on the
Indian electronics industry and provides a comprehensive listing
of manufactures, importers and national distributors. IT Directory
covers the Indian IT industry and covers the key five segments -
hardware, software, telecom, service providers, IT enabled service
providers, and the others. The same directories are also available
in digital formats on CDs, titled as E-Pages and IT-Pages, respectively.
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| Books
& CDs |
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With over 30 plus titles, and at least 2 to 3 titles
being launched every year, this is an activity where EFY Group is
increasing its focus. Books published on Microprocessors,
Batteries and Amateur Radio, in particular, became
very popular and had to be reprinted again and again. EFY's series
of 18 books on Electronic Projects are also very popular.
In addition, CDs providing the digital version (PDF files)
of the Electronic Project series have also been successfully launched
in India.
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| EFY
Digital |
EFY Digital:
A division established in 2000 to
help EFY stride in the new digital economy, it is responsible for
the CDs accompanying the Electronics For You and Linux For You magazines.
It also launched the current version of the top electronics portal
— www.electronicsforu.com,
which receives more than 2-million hits every month. The industry
databases and the CDs of the Electronic Project series of books
have also been produced by EFY Digital. Currently this division
is developing solutions for the publishing and the electronics industry.
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| Kits
'n' Spares |
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Kits 'n' Spares: An associate
organisation of the EFY Group, it provides kits and components,
including PCBs and hard-to-find ICs for the electronic projects
and circuit ideas published in Electronics For You magazine. It
has a growing network of dealers all over the country so that the
components and kits can be made available locally in various towns
for the experimenters. Electronic projects are mandatory in most
schools and institutes in India but the components for them are
generally hard to find.
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| In India, even though EFY's products reach
every city and town, efforts are always on to further the distribution
network as far as possible. Simultaneously, EFY products are flowing
across India's borders through various channels, and the search is
on for organisations that can help EFY reach further - for mutual
benefit. |
EFY
Enterprises Pvt Ltd
(An ISO 9001-2000 Organisation)
Managing Director: Mr Ramesh Chopra;
Offices in India: New Delhi, Mumbai, Bangalore, Chennai,
Kolkota,
Ahmedabad, Hyderabad, and Pune.
Head Office: D-87/1, Okhla Industrial Area, Phase-1, New
Delhi 110020.
Phone: 0091-11-26810601 (02/03); Fax: 26817563;
Email: info@efyindia.com.
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